Jan·Lukin

Newsletter

When a price moves,
you'll hear why

Occasional notes on how pricing actually works, what changed in the law, and which tactics stopped working.

No spam, no affiliate links, unsubscribe in one click.

What you'll get

  • New tactics as they show up — and old ones as they stop working
  • What changed in your state's pricing law, in plain English
  • Updates to the cheat sheet, so the copy on your phone doesn't go stale
  • The occasional teardown of a price that deserved one

What you won't get

  • Affiliate links. Nothing here is monetized by what you buy
  • Deal spam. Other people do that better and it isn't the point
  • Your address shared with anyone, ever